The only way to compare the effect of the different rolling resistance of the two tyre sizes on the same model truck is to modify the gearing (transmission/transfer/diff/etc.) on a truck with 35's to have exactly the same overall gearing ratio (including tyre size in the overall gearing ratio) as a truck with standard size tyres, and the two trucks should have identical performance before the larger tyres are fitted.
Unless you have done this, you are not comparing the rolling resistance of the two tyre sizes, but are probably comparing more the overall gear ratio difference between the two.
With your experience, it is quite possible that you have done this sort of direct comparison, with matching overall gear ratios, but until that is confirmed, I just can't agree that the difference felt by the driver is going to be the rolling resistance of the tyres and not the difference in overall gearing between the two trucks.