I just doubt highly that 'treehuggers' will protest the introduction of small efficient diesel cars into the US.
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They do and they will. Diesel is good but is a short term solution. Problem is diesel produce more greenhouse gasses than gasser like NOx. NOx is the major contributer to green house gasses. Europe has a BIG problem in many major cities due to NOx due to diesels being widely popular there for ~15 years. The increase in smog is directly attributed to diesel emissions. Treehuggers are one of the reason tdi's aren't sold new in ca, and a few NE states. Even the cleaner fuel diesel were just getting here has been in europe for over 10 years. It's cleaner than what we have but it's not the end all.
Also, Americans are still stigmatised by diesel as being dirty an slow. Sure there are some people that drive diesel pickups, a few tdi'ers but that represents a very, very small % of the actual market.
My wife it a great example. We were dating, she needed a car, she wanted a jetta, I told her to get a TDI. First words were smelly, noisy, slow and dirty. SHe bought a gasser. Fast fwd to being married I sold that POS gasser and bought a tdi. She loves it. Many of her friends, family said the same thing you don't want a diesel , smelly, noisy, slow, etc. This is til they rode it and then became believers. Still, none of them ran out and bought one.
And I never specified N20