Twice the price! Are you kidding??? Try more like five times the price. Snap on looks pretty and it'll impress your mechanic buddies but no way in hell are they worth that price. I used to vacation at Havasu and Parker Arizona all the time; who do you think was driving around in the $100000 to $300000 boats? The Snap-on, Mac, and Matco guys. I don't have a problem with the money they make, they've invested a large amount into a franchise and truck and inventory so they deserve the rewards of those risks but when was the last time you saw the local grease-monkey who bought all those tools out on the water in a shiny 32 - 46 foot boat? Did he make more money using those elite tools, did that 5x cost improve his bottom-line?
When your on your deathbed are you gonna say "Damn, I've owned some nice tools in my time", hell no. But take the $30000 and go see the world or buy a classic car, or a nice boat, etc. and, on your death bed, you'll likely say "Damn, those times we had traveling the world, or with the family at the lake during summers, or cruising the strip on the weekends and bench racing with the guys where some of the most memorable times of my life."
Heck ya the stuff is nice but no way is it that amazing.