I am now trying to wrap my head around the buyer persona. My friends with new range rovers, tahoes, lexi, rubicons, broncos, etc, have not even mentioned it and most do not know it exists at all. And for all of them, the spartan interior will not resonate. They all want the latest comfort in their vehicles and life.
Maybe its a friend problem and not a grenadier problem.
And few things are more overrated in a light duty truck than a diesel powerplant.