Living in the Past
SILVER Star
Cool to see Justin bring that over to SEMA but what does that actually mean for future Toyota vehicles? probably nothing. I keep hearing a new "land cruiser" is in the works for USA from actual Toyota Dealers but nothing more than that. Do you know something we don't know Kurt? Its like the Land Rover commercials using old Defenders to promote the new one, they couldn't be more different vehicles. I don't know man. The passion for the heritage wheelers is so strong and other brands are reading that vibe but Toyota doesn't seem to get it. Toyota could make some serious waves if they tried again and got it right. Something similar to 70 series in a 2 door, 4 door and 4 door truck variant.
Why bother going that far, just import a basic stripped 70 series with low tech and it will probably sell better than the FJ Cruiser. Profit per unit wouldn't match that of 4Runners and Tacoma.
In 1993 when I was looking for a FJ62 I checked out a 87 FJ60 at a Toyota Dealer. While a nice cruiser really need an automatic my wife would drive. Talking to the salesman I said if I could order a stripped 80 series minus the $500 option for diff locks I would order one. Salesman said no problem and went to get his manager. Manager showed up and first thing he did was asked if I liked the FJ60. When I asked about ordering a stripped 80 series no they can't do that. Sticker was over $50K. Minus all the listed options it was around $35K. Toyota USA isn't concerned what customers want as how much profit they can make per unit. On the 93 the list price option for leather was $5,000 compared to $500 for diff lockers. How many leather package 80 series were imported in 93 compared to lockers? Shows where their mind set was at.
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