Been looking for a good price on marine battery cable and found these folks on a web search http://genuinedealz.com/ - seriously low prices compared to West Marine or other similar shops for Ancor cable. I called to see how they sounded on the basis that things on the web that sound too good... The guy I spoke with sounded reasonably sane [or just smooth, we'll see when the order arrives]. What's this cable going into? A Landcruiser - oh, I sell to a guy in Atlanta who fools w/ those, Urban Cruisers - Dan, Dave, something like that - was a good enough ref for me to try them out...