TLCA missed membership when they didnt accept minis and non land cruiser 4x4's that are toyota in. I believe that many mini and non landcruiser owners dont join because they feel that TLCA is a landcruiser only club. The future of toyota 4x4's is in the tacomas and not landcruisers. Lets face it, how many tacomas are sold to one landcruiser. Yes there will always be that core group of members, but if TLCA wants to expand then they need to provide benefits for vehicles other than landcruisers. Two years ago I ran a booth at the Marlin Crawler roundup for TLCA. Quess what, of the 200+ people, maybe 10 knew what tlca was and most believed that since they didnt own a landcruiser they could not join. If the magazine is such a huge cost, maybe its time to talk about getting rid of it and looking at other ways of such as a newsletter type0e format. I know in the past TLCA was purchaeing 100's if not thousands of extra magazines just to keep the cost down. In my opinion, a good business model does not keep something going that is costing more money than it brings in. TLCA is not the governnent and cant print its own money. Of course this is my opinion.