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how much of a discount is my dealer really giving me??

Discussion in '80-Series Tech' started by erics_bruisers, Sep 19, 2003.

  1. erics_bruisers

    erics_bruisers

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    My emergency brake boot is torn -- no biggie -- so I call a dealer in Wash. State (I'm in CT) and they say it's $22 -- that's their "Internet price" --

    -- so, I call my local dealer for the same part -- it's an awkward call usually, since I have to ask for "Tony" to get his "special price" --

    -- he says it's $22 also -- P/N 46243-60040-06

    C-Dan, whats the list on this, and how come Tony's "special price" is identical to the other dealer's "Internet price" --

    -- who pays wholesale anyway?? :doh:

    THANKS!!

    eric
     
  2. cruiserdan

    cruiserdan SupportingVendor Emeritus Supporting Vendor Moderator

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    46243-60040-06, COVER, PARKING BRAKE LEVER

    Toyota's published list price is $28.18. Anything over that is an "escalated" price, anything under that is less than list. Dealers are free to sell at whatever margin they like. Often a discount of "list less 20%" is a baseline for wholesale customers, in this case $22.54. We do not have a huge margin to work with like some other commodities such as apparael or furniture. When it gets much below 20 off of published list price it becomes a "gift". Gifts do not pay the rent on the building.
     
  3. cruiserman

    cruiserman

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    Check prices at SOR.com to see what list is. According to Marv, the price is $28.18.
     
  4. erics_bruisers

    erics_bruisers

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    [quote author=cruiserdan link=board=2;threadid=5436;start=msg42923#msg42923 date=1063985134]
    46243-60040-06, COVER, PARKING BRAKE LEVER

    Toyota's published list price is $28.18. Anything over that is an "escalated" price, anything under that is less than list. Dealers are free to sell at whatever margin they like. Often a discount of "list less 20%" is a baseline for wholesale customers, in this case $22.54. We do not have a huge margin to work with like some other commodities such as apparael or furniture. When it gets much below 20 off of published list price it becomes a "gift". Gifts do not pay the rent on the building.
    [/quote]

    thanks for this, Dan -- I'l consider myself lucky and stick to the 20% rule --

    eric
     
  5. cruiserdan

    cruiserdan SupportingVendor Emeritus Supporting Vendor Moderator

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    That doesn't mean you couldn't do better :rolleyes:
     
  6. erics_bruisers

    erics_bruisers

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    [quote author=cruiserdan link=board=2;threadid=5436;start=msg42928#msg42928 date=1063985889]
    That doesn't mean you couldn't do better :rolleyes:
    [/quote]

    ???
     
  7. beanz2

    beanz2 Moderator

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    46243-60040-06
    dealer price $16.80, suggested retail $28
    ::)
     
  8. cruiserdan

    cruiserdan SupportingVendor Emeritus Supporting Vendor Moderator

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    $16.94 as of 7-1-03


    As you can see, 20 off just about splits the margin in half.
     
  9. Junk

    Junk

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    Eric,
    Bottom line is that you are getting a better price than 99% of the people out there no matter where you buy.

    I prefer to shop in the southwest :D :flipoff2: