I'm going to pick up a set of tires this week and wanted to get some opinions before I pull the trigger. I know that the BFG AT/KOs are a proven tire and do well in a variety of situations and they have GREAT treadlife if you take care of them. Now these DuraTrac's seem like they have just the right amount of aggressive tread for on and off road. I am actually slightly biased towards them visually because they *look* more badass and seem as if they would provide better sidewall protection. I am interested in getting 285s, load E, in whichever brand, but just wanted some input before I seal the deal. Oh yeah, I'm at stock height so hopefully they won't rub although according to the MUD threads, 285 BFGs fit stock w/o rubbing. I went to the GY shop down the road and the guy quoted me somewhere around $1000 for 4, 285/75/16s mounted, balanced, and warrantied (I've got the printout somewhere...). That doesn't seem bad for pricing - seems pretty on-par with the BFG ATs. So far everything between the GYs and the BFGs seems to be on par, but the only thing holding me back right now is the unknown treadlife of the GYs. I'm assuming they'll go about 40k? Which would be your choice?