Toyota: A Sequoia to Help Keep the Music Rising

[ToyotaOpenRoadBlog]

Music Rising is better than water rising, right? Especially if you’re on the Gulf Coast, where victims of Hurricane Katrina experienced, first-hand, the devastation caused by rising water. In an effort to supply a bit of help to those displaced...


Music Rising is better than water rising, right? Especially if you’re on the Gulf Coast, where victims of Hurricane Katrina experienced, first-hand, the devastation caused by rising water.

In an effort to supply a bit of help to those displaced by Katrina, Toyota and its dealer organization pitched in with cash – and recently, Toyota added its support to a group called Music Rising.

Music Rising is an initiative in the Gulf Coast region to help replace instruments and musical gear lost during Katrina and its aftermath. Toyota’s participation in Music Rising includes the donation of a Toyota Sequoia, customized by Unique Autosports. Along with many other interesting and valuable items that relate to music, it will be auctioned May 31 at the Hard Rock Café in New York City.

This special Sequoia, shown here, features a two-tone custom paint job, custom chrome grille, 24-inch color-coded wheels, Pirelli tires, a custom NBA-themed basketball interior, a JBL audio system, a 32-inch LCD flat panel television and a Sony PlayStation video game console installed in the rear.

This Sequoia also contains a miniature replica of the NBA All-Star court from New Orleans Arena, complete with signatures from 2008 All-Stars Kobe Bryant, Tim Duncan, Kevin Garnett, Yao Ming, Dirk Nowitzki, Steve Nash and Chris Paul.

But wait, there’s more: This incredible SUV is accompanied by a custom Gibson Music Rising guitar. With a composite leather-textured pick guard with the look and feel of a basketball, it’s painted to match the Sequoia.

For more information on Music Rising, go here. And to see all the great items that will be sold in the auction, click here.

- Chad Harp, Marketing Communications PR Administrator







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