Cruiser Club Logo Controversy

Ratpuke · 06-17-05, 02:09 AM

Hi. We’re the Peace Canyon Toyota Swamp Donkeys, a newly formed Toyota 4x4 club located way up in Northern British Columbia, Canada. We’re looking at becoming a Chapter Club of the TLCA and we are seeking your opinion about our proposed logo.

Some people feel that our logo is somewhat controversial as it portrays an animal beneath a tire of a Cruiser. There is concern that it does not portray a TLCA chapter as adhering to ‘tread lightly’ principles. Moreover, it has been suggested, “that perhaps it would send the message to the public that TLCA is about running over animals, or that the TLCA condones this.”

However, we believe that our logo represents life in Northeastern British Columbia. Our Cruiser is outfitted with a camper as camping is a huge part of recreational activities in the North. The broken window and headlights are reminders of the poor road conditions up here. The flexing Cruiser and big tires represent the need for a properly modified rig in order to conquer the rugged terrain. But, why on Earth would we want roadkill in our logo? Well, as people living, working and playing on and around the Alaska Highway and other area roads, we see a lot of roadkill. It’s a sad fact of life – hundreds of animals lose their lives due to collisions with vehicles. We’re not glorifying the gruesome nature of death on the highway, but in fact are simply portraying the reality of life in Northeastern British Columbia.

So what should we do? Should we change our logo because some may find it offensive? Or, can it be taken as intended – ie; embracing reality?

Please keep in mind that noone in our club has ever hit an animal with his/her vehicle on purpose, nor has anyone ever driven or posed their vehicle on top of roadkill. The Peace Canyon Toyota Swamp Donkeys respect nature and strictly adhere to the principles of ‘treading lightly.’

Thanks for your input.

~ The PCTSDs

Jonathan_Ferguson · 06-17-05, 02:24 AM

What's the thing on the back of the 75 Truck?

Ratpuke · 06-17-05, 02:25 AM

Quote:

Originally Posted by Jonathan_Ferguson

What's the thing on the back of the 75 Truck?

Um... a camper.

calamaridog · 06-17-05, 02:46 AM

I vote for dead pitbulls

White Shark · 06-17-05, 03:00 AM

Damn the torpedos, full speed ahead!

Jonathan_Ferguson · 06-17-05, 05:50 AM

Quote:

Originally Posted by Ratpuke

Um... a camper.

All the Campers I've seen, were 75 Series Troop Carriers with a Fibreglass Roof that could be raised with canvas/mesh sides.

Gumby · 06-17-05, 07:31 AM

Nope. Detracts from the message for very little if any gain.

Trollhole · 06-17-05, 07:35 AM

I like the curtains. Do you plan on them being pink?

And those tires would make for an interesting ride. They are backwards.

LongIsland60 · 06-17-05, 07:50 AM

The logo makes it look like a moose killing caravan club. With all that wonderful wildlife up there, why choose to depict a dead animal, and one getting run over at that? Seems childish. I vote no dead animals. (or as someone else suggested, if it has to be a dead animal make it a pit bull (and perhaps the baby it mauled)

60wag · 06-17-05, 07:56 AM

So, you guys regularly drive over dead mooses (mice?) on the middle of the road? If you want to accurately reflect the driving conditions up there, why not show a live moose being slammed by the front of a Cruiser? Or would that make it too hard to recognise the truck? The pic is sick, but I can understand wanting to be controversial while claiming "its accurate." Its unnecessary.

Trunk Monkey · 06-17-05, 08:40 AM

If you have to have the moose, I'd make it cartoonish. Like Bullwinkle. The way it is just looks like you hit meese with your Cruisers and use them as obstacles.

wob · 06-17-05, 08:47 AM

I'd take it back to the drawing board.

My 2 cents

Jim_Phillips · 06-17-05, 08:47 AM

If you need to explain it - then don't use it.

woody · 06-17-05, 08:52 AM

if the explanation takes more than 5 seconds (ie: I Hate Mud), then you will soon be irritated justifying your logo to all those that question it....

Outback · 06-17-05, 08:56 AM

I agree with Jim... If you have to explain it, you shouldn't use it.

There are more knowledgeable on here, but from my experience you need a logo that is easily identified, with a simple and concice message and not too detailed for long term recognition by your customers. Humans recognize things by shape most of the time -- patterns. Go for simple, you don't have to communicate all the environmental things you guys up there deal with -- like you said, those up there already know about them.

I vote to take it back to the drawing board and think "simple, easily recognized." Good luck guys!!

Remember, you asked our opinions.... You're gonna get a lot of them. And some light-hearted jabs too

Jody.

Gold Finger · 06-17-05, 08:57 AM

I vote remove the dead animal, as it appears to promote and glorify the wheeling of Cruisers to the detriment of animals and it is insensitive, put it this way if it was portrayed as a human under the wheel perhaps maybe a child and the and it would be very clear to see that it would be offensive and yet they get run over every day as well there is no difference. Offloading is often under threat in many countries by people who whish to ban it why help them with there propaganda, it is the sort of image that they would love to portray. Maybe a greater effort could be made to prevent these sorts of accidents, perhaps by removing the bull bars people would be a little less gun ho and take a little more care. A more heroic and perhaps worthwhile stance might be showing the Cruiser involved in some sort of conservational or rescue role, something that may benefit others.

reffug · 06-17-05, 09:25 AM

All I know is your poll is open for way to long. This thread is gonna be long dead and buried by 10-15-05 unless you plan on bumping it a couple times a week.

freightdog · 06-17-05, 09:29 AM

Quote:

Originally Posted by wob

I'd take it back to the drawing board.

My 2 cents

yep

alvarorb · 06-17-05, 09:35 AM

Charla,

I like the moose in the logo, but not under the cruiser. Maybe you could have it driving the cruiser, with it's horns sticking out the window.

Regarsds

Alvaro

Jman · 06-17-05, 09:56 AM

Go back to the drawing board. Including a sad fact of life that you have to live with is not a good idea when that sad fact means the end of a life. Having a Cruiser on a pile of garbage would be funny for the Staten Island Cruisers (if there were such a club) because they've had a huge landfill there for years, but having, say, a dead "wetback" caught under the tire for some club along the Rio Grande (sorry for use of the term "wetback") would definitely not be funny.

huston53 · 06-17-05, 10:32 AM

IF you are the Swamp Donkeys, why don't you have your logo with the truck coming through the swamp with a donkey standing at the edge looking at you with the expression of "WTF, why are you in my swamp". Just and idea, but this would be a good way to show off what the trucks can do and include the Donkey too. Good luck with the logo.

Deny · 06-17-05, 10:41 AM

Actually swamp donkey is slang for Moose up here. But I never thought so many people would take it so seriously, I think it's sort of funny, but I get where all you guys are comming from.
Cheers,
Deny

Safado · 06-17-05, 10:44 AM

The tribe has spoken.

Honestly there's things in life worth fighting for, this isn't one of them. My personal opinion mirrors those that have already posted.

gulp3000 · 06-17-05, 11:40 AM

I like the moose as part of the theme, but under the tire isn't really funny, appealing, accurate or useful. Not worth the hassle of explaining it or defending it. Have him driving or riding co-pilot in the rig. That would be funny, appealing, and completely inaccurate...which is why it would be humerous and appealing.

If you are dead set on a roadkill theme, always use the male of the species. Female animals are generally off limits in any cartoon or image that depicts injury, pain, or death.

BMAN · 06-17-05, 12:11 PM

Logo as is...NO. I'm picturing a Big Daddy Ed Roth theme Here with a muscle bound slobbering psycho-moose sticking way out the top of a pissed off 40 series doing damage to some rocks.

Jman · 06-17-05, 12:15 PM

If you had a cruiser getting some flex on a live bull's ass, with him turning around while eating and looking slightly pissed off, I think that would be acceptable, maybe.

gulp3000 · 06-17-05, 12:39 PM

Yep, a bull blocking the road standing head to head with a Cruiser, a lovesick bull chasing a Cruiser, that sort of thing.

FirstToy · 06-17-05, 12:39 PM

This is a great idea Alvaro.

Right now it looks like a "hit moose w/ your truck & chop off their antlers club"
If the moose was driving, that would be a fun logo.

Quote:

Originally Posted by alvarorb

Charla,

I like the moose in the logo, but not under the cruiser. Maybe you could have it driving the cruiser, with it's horns sticking out the window.

Regarsds

Alvaro

View Poll Results: What do you think?
Yer logo is wicked-ass	10	22.73%
Hey that carcass looks like Junk’s momma	16	36.36%
Yer club is sick	18	40.91%
Voters: 44. You may not vote on this poll

06-17-05, 02:09 AM	#1
Ratpuke At wit's end Join Date: Jul 2002 Location: 633430 6236257 TLCA# 12070 Posts: 862	Cruiser Club Logo Controversy Hi. We’re the Peace Canyon Toyota Swamp Donkeys, a newly formed Toyota 4x4 club located way up in Northern British Columbia, Canada. We’re looking at becoming a Chapter Club of the TLCA and we are seeking your opinion about our proposed logo. Some people feel that our logo is somewhat controversial as it portrays an animal beneath a tire of a Cruiser. There is concern that it does not portray a TLCA chapter as adhering to ‘tread lightly’ principles. Moreover, it has been suggested, “that perhaps it would send the message to the public that TLCA is about running over animals, or that the TLCA condones this.” However, we believe that our logo represents life in Northeastern British Columbia. Our Cruiser is outfitted with a camper as camping is a huge part of recreational activities in the North. The broken window and headlights are reminders of the poor road conditions up here. The flexing Cruiser and big tires represent the need for a properly modified rig in order to conquer the rugged terrain. But, why on Earth would we want roadkill in our logo? Well, as people living, working and playing on and around the Alaska Highway and other area roads, we see a lot of roadkill. It’s a sad fact of life – hundreds of animals lose their lives due to collisions with vehicles. We’re not glorifying the gruesome nature of death on the highway, but in fact are simply portraying the reality of life in Northeastern British Columbia. So what should we do? Should we change our logo because some may find it offensive? Or, can it be taken as intended – ie; embracing reality? Please keep in mind that noone in our club has ever hit an animal with his/her vehicle on purpose, nor has anyone ever driven or posed their vehicle on top of roadkill. The Peace Canyon Toyota Swamp Donkeys respect nature and strictly adhere to the principles of ‘treading lightly.’ Thanks for your input. ~ The PCTSDs Attached Images __________________ MAKING DENY LOOK COOL SINCE 2003! 73 FJ55 / 76 FJ40 / 81 BJ42 / 85 BJ73

06-17-05, 02:24 AM	#2
Jonathan_Ferguson IH8MUD Addict Join Date: Jul 2003 Location: Glen Waverley, Victoria, Australia TLCA# June 9th, 2002 Posts: 790	What's the thing on the back of the 75 Truck? __________________ 1986 Nuclear Reactor 1985 Toyota LN65R *LIFE AIN'T WORTH LIVING WHEN YOU DIE BEFORE YOU'RE MEANT TO!*

06-17-05, 02:46 AM	#4
calamaridog IH8MUD Lifer Join Date: Jun 2003 Location: Cuyamaca, CA and Las Vegas, NV Posts: 2,572	I vote for dead pitbulls __________________ 2000 UZJ100 - OME - sold Currently looking for the right FJ60 TLCA #14734 Calamaridog

06-17-05, 03:00 AM	#5
White Shark IH8MUD Addict Join Date: Dec 2004 Location: Red Triangle TLCA# I can't remember... Posts: 686	Damn the torpedos, full speed ahead! __________________ . ,,____________,, ./ ./,=========" ---------------> <")))>-< /_/ . `·.. ><((((º>`·. .· `·. .· `·... ><((((º> Speargun Power! *Bene legere saecla vincere.*

06-17-05, 07:31 AM	#7
Gumby Former Wheeler Join Date: Dec 2002 Location: Knee deep in hookers and gin TLCA# 5658 Posts: 5,114	Nope. Detracts from the message for very little if any gain. __________________ War Pig and the nameless 45lv "Don't you know, Stan, it's *always* between a Giant Douche and a Turd Sandwich."

06-17-05, 07:35 AM	#8
Trollhole GSMTR Chair Join Date: Mar 2005 Location: Mauldin, SC TLCA# 15077 Posts: 9,002	I like the curtains. Do you plan on them being pink? And those tires would make for an interesting ride. They are backwards. __________________ Marshall Upstate Cruisers Toyota part number lookup Click here! The Great Cruiser Part Links Thread Buying a Land Cruiser Guide 73 Fj55 Big Ugly 76 FJ40 ROTW Big Gay 2f Build 75 FJ55 My Build 93 FZJ80 stock everything and staying that way.

06-17-05, 07:50 AM	#9
LongIsland60 IH8MUD Junior Join Date: Jun 2004 Posts: 130	The logo makes it look like a moose killing caravan club. With all that wonderful wildlife up there, why choose to depict a dead animal, and one getting run over at that? Seems childish. I vote no dead animals. (or as someone else suggested, if it has to be a dead animal make it a pit bull (and perhaps the baby it mauled) __________________ "Al Gore is a pretty good candidate for the Peace prize, but he's no Arafat." - BHMCruiser "I'd kill for a Nobel Peace Prize." - swank60

06-17-05, 07:56 AM	#10
60wag IH8MUD Lifer Join Date: Jun 2003 Location: Boulder, CO Posts: 1,654	So, you guys regularly drive over dead mooses (mice?) on the middle of the road? If you want to accurately reflect the driving conditions up there, why not show a live moose being slammed by the front of a Cruiser? Or would that make it too hard to recognise the truck? The pic is sick, but I can understand wanting to be controversial while claiming "its accurate." Its unnecessary. __________________ '96 FZJ80 Member Rising Sun Chapter TLCA KC0ZAC

06-17-05, 08:40 AM	#11
Trunk Monkey IH8MUD Lifer Join Date: Apr 2003 Location: Salt Lake City TLCA# 11251 Posts: 3,045	If you have to have the moose, I'd make it cartoonish. Like Bullwinkle. The way it is just looks like you hit meese with your Cruisers and use them as obstacles. __________________ Cory Fillmore TLCA Western Individual Representative 99 UZJ 100 Series Wheels FOR SALE-CLICK HERE

06-17-05, 08:47 AM	#12
wob SUCKERS!! Join Date: Feb 2003 Location: Lounging on the Riviera Posts: 1,096	I'd take it back to the drawing board. My 2 cents

06-17-05, 08:47 AM	#13
Jim_Phillips IH8MUD Addict Join Date: Mar 2003 Location: England Posts: 619	If you need to explain it - then don't use it. __________________ 1979 BJ40 - Now in Morocco 1989 HJ62 - Now in Pieces The journey of a thousand miles begins with a broken fan belt and a leaky tire

06-17-05, 08:52 AM	#14
woody Admin Join Date: Jan 2002 Location: Appleton, WI TLCA# 1548 Posts: 7,691 Blog Entries: 2	if the explanation takes more than 5 seconds (ie: I Hate Mud), then you will soon be irritated justifying your logo to all those that question it.... __________________ Brian 'woody' Swearingen 1974 FJ40 'The Raisin' - Pitbull Rockers, 30-spline Longfields, SOA - 1/4 ellip 1996 FZJ80 'Gretchen' - MetalTech, ARB, OME, IPOR, 4x4Labs 2003 2500HD Duramax - Edge/Juice/Attitude, 285 Nitto Terra Grapplers, 4" exhaust Forum Questions? Click Here! 'America will never be destroyed from the outside. If we falter and lose our freedoms, it will be because we destroyed ourselves.' Abraham Lincoln

06-17-05, 08:56 AM	#15
Outback IH8MUD Addict Join Date: Sep 2003 Location: Edmond, OK TLCA# 9553 Posts: 603	I agree with Jim... If you have to explain it, you shouldn't use it. There are more knowledgeable on here, but from my experience you need a logo that is easily identified, with a simple and concice message and not too detailed for long term recognition by your customers. Humans recognize things by shape most of the time -- patterns. Go for simple, you don't have to communicate all the environmental things you guys up there deal with -- like you said, those up there already know about them. I vote to take it back to the drawing board and think "simple, easily recognized." Good luck guys!! Remember, you asked our opinions.... You're gonna get a lot of them. And some light-hearted jabs too Jody. __________________ '01 Taco DCab 4x4 TRD, OME 881s & 1" spacer, ARB Bullbar, Demello sliders, CBI Offroad rear tube bumper, Skid Row t/c skid, e-locker skid, 16" black steel Wheeler's, Revos \| KE5CCC Amateur Radio Toyota... Because everything else just sucks. and

06-17-05, 08:57 AM	#16
Gold Finger IH8MUD Regular Join Date: Sep 2004 Location: West Wales UK Posts: 406	I vote remove the dead animal, as it appears to promote and glorify the wheeling of Cruisers to the detriment of animals and it is insensitive, put it this way if it was portrayed as a human under the wheel perhaps maybe a child and the and it would be very clear to see that it would be offensive and yet they get run over every day as well there is no difference. Offloading is often under threat in many countries by people who whish to ban it why help them with there propaganda, it is the sort of image that they would love to portray. Maybe a greater effort could be made to prevent these sorts of accidents, perhaps by removing the bull bars people would be a little less gun ho and take a little more care. A more heroic and perhaps worthwhile stance might be showing the Cruiser involved in some sort of conservational or rescue role, something that may benefit others. __________________ 1994 HDJ80 1HD - T Lockers CDL switch & 7pin mod 100 Front Pads Nato Pint Swivle Tow Hook

06-17-05, 09:25 AM	#17
reffug grown up MOD Join Date: May 2004 Location: 'in dat der briar patch' TLCA# 14549 Posts: 3,777	All I know is your poll is open for way to long. This thread is gonna be long dead and buried by 10-15-05 unless you plan on bumping it a couple times a week. __________________ "If it wasn't a Landcruiser and hadn't been built the way it was you do realize you would be DEAD." VA State Police Officer

06-17-05, 09:35 AM	#19
alvarorb Cook Free or Die Join Date: Jun 2003 Location: Sacramento, California TLCA# 12833 Posts: 1,573	Charla, I like the moose in the logo, but not under the cruiser. Maybe you could have it driving the cruiser, with it's horns sticking out the window. Regarsds Alvaro __________________ Alvaro Rodriguez 96 FZJ80 "La Cabra" 08 Tacoma Double Cab 4x4 TCLA #12833 / BRC # 41799 KI7FZJ New web site with blog and pics Norcal wagons website INTI Roof Racks - Make a loan, Make a difference - Kiva.org

06-17-05, 10:32 AM	#21
huston53 IH8MUD Addict Join Date: Dec 2004 Location: Atlanta, GA Posts: 541	IF you are the Swamp Donkeys, why don't you have your logo with the truck coming through the swamp with a donkey standing at the edge looking at you with the expression of "WTF, why are you in my swamp". Just and idea, but this would be a good way to show off what the trucks can do and include the Donkey too. Good luck with the logo.

06-17-05, 10:41 AM	#22
Deny IH8MUD Lifer Join Date: Jan 2005 Location: Fort St John, BC TLCA# 11568 Posts: 1,372	Actually swamp donkey is slang for Moose up here. But I never thought so many people would take it so seriously, I think it's sort of funny, but I get where all you guys are comming from. Cheers, Deny __________________ Diesels Rule 81 BJ42 Check out my endless fix up progress at http://forum.ih8mud.com/ca-bc-peace-canyon-toyota-swamp-donkeys/152995-bj42-winter-fix-up.html

06-17-05, 10:44 AM	#23
Safado IH8MUD Lifer Join Date: May 2003 Location: Here....mostly. TLCA# 14038 Posts: 1,042	The tribe has spoken. Honestly there's things in life worth fighting for, this isn't one of them. My personal opinion mirrors those that have already posted. __________________ 1993 FZJ80~sold TLCA 14038 www.wasatchcruisers.org

06-17-05, 11:40 AM	#24
gulp3000 IH8MUD Addict Join Date: Jul 2004 Location: Colorado Posts: 562	I like the moose as part of the theme, but under the tire isn't really funny, appealing, accurate or useful. Not worth the hassle of explaining it or defending it. Have him driving or riding co-pilot in the rig. That would be funny, appealing, and completely inaccurate...which is why it would be humerous and appealing. If you are dead set on a roadkill theme, always use the male of the species. Female animals are generally off limits in any cartoon or image that depicts injury, pain, or death. __________________ Don '87 Turbo Runner '97 FZJ80 waiting for the wife to finish using it! <----- I miss my 60!

06-17-05, 12:11 PM	#25
BMAN IH8MUD Lifer Join Date: May 2002 Location: Greg's place Posts: 2,657	Logo as is...NO. I'm picturing a Big Daddy Ed Roth theme Here with a muscle bound slobbering psycho-moose sticking way out the top of a pissed off 40 series doing damage to some rocks. __________________ COPPER STATE CRUISERS Founding member A patriot must always be ready to defend his country against his government. Edward Abbey Ontario Knife Company can KISS MY ASS!!!

06-17-05, 12:39 PM	#27
gulp3000 IH8MUD Addict Join Date: Jul 2004 Location: Colorado Posts: 562	Yep, a bull blocking the road standing head to head with a Cruiser, a lovesick bull chasing a Cruiser, that sort of thing. __________________ Don '87 Turbo Runner '97 FZJ80 waiting for the wife to finish using it! <----- I miss my 60!