What Does the Dealer Pay for 4runner?

Joe_E · 08-31-08, 07:30 AM

Anyone know about what a dealer pays for a 2008 SR5 4X4 4Runner with a sticker of $34,000.

I'm looking for my haggling limits and thought someone on here may work for or be a salesman at a dealership.

Thanks.

toyminator · 08-31-08, 09:04 AM

Usually it's about 20% less than the MSRP. Add 2-4% for the dealers overhead which makes their profit 16-18% if you pay MSRP. Most of the time the salesman will only know what the invoice cost is. (cost + overhead).

As a rule of thumb you should always be able to get at 10-13% off the MSRP. I have always started with 15% off the MSRP and worked into that ideal range. With the decline in SUV sales you may be able to do better than that.

I saw an ad last week that Dodge was selling their trucks for 40% of the MSRP!

Itsky · 08-31-08, 11:55 AM

good to edmunds.com or kbb.com, both show dealer invoice. In 2006 I paid ~29K for a similar sticker priced 4runner. These days I think you should be able to get it for ~27K.

If you're in socal, go to Longo Toyota, best prices around and i searched EVERYWHERE.

good luck

Joe_E · 09-02-08, 06:16 PM

Thanks for the replies. It will surely help.
I'll let you know how I make out.

08-31-08, 07:30 AM	#1
Joe_E IH8MUD Regular Join Date: May 2008 Location: South Central Zoo Jersey TLCA# 5448 Posts: 316	What Does the Dealer Pay for 4runner? Anyone know about what a dealer pays for a 2008 SR5 4X4 4Runner with a sticker of $34,000. I'm looking for my haggling limits and thought someone on here may work for or be a salesman at a dealership. Thanks.

08-31-08, 09:04 AM	#2
toyminator IH8MUD Regular Join Date: May 2007 Location: St. Louis, MO USA TLCA# 17965 Posts: 447	Usually it's about 20% less than the MSRP. Add 2-4% for the dealers overhead which makes their profit 16-18% if you pay MSRP. Most of the time the salesman will only know what the invoice cost is. (cost + overhead). As a rule of thumb you should always be able to get at 10-13% off the MSRP. I have always started with 15% off the MSRP and worked into that ideal range. With the decline in SUV sales you may be able to do better than that. I saw an ad last week that Dodge was selling their trucks for 40% of the MSRP! __________________ 1989 Toyota Pickup - 255,xxx miles, SAS, Bed Bobbed 14", 95 4Runner front clip, Hanemman Fiberglass front fenders, All Pro 5.5" lift, Hi Steer, 5.29 gear rear Detroit locker, front ARB locker. 1988 4Runner - Blown up 3.0 V6 1999 4Runner SR5 Sport Edition 1992 Lexus SC400

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08-31-08, 11:55 AM	#3
Itsky IH8MUD Rookie Join Date: Mar 2006 Location: Hermosa Beach Posts: 22	good to edmunds.com or kbb.com, both show dealer invoice. In 2006 I paid ~29K for a similar sticker priced 4runner. These days I think you should be able to get it for ~27K. If you're in socal, go to Longo Toyota, best prices around and i searched EVERYWHERE. good luck

09-02-08, 06:16 PM	#4
Joe_E IH8MUD Regular Join Date: May 2008 Location: South Central Zoo Jersey TLCA# 5448 Posts: 316	Thanks for the replies. It will surely help. I'll let you know how I make out.