Holy shiat! That's some serious cash for a unit with decent capacity. So much for Scott's assurances that this would be competitively priced. Definitely out of my range, especially considering the low amperage ratings. That's a bummer after all the hype.
Glad I bought a Blue Sea ACR (p/n 9112) instead. Big amperage rating, and it was $100 on eBay a couple weeks ago. If I want to run the winch, I'll run it through my $20 Blue Sea battery switch that is rated at far more amps than any of the automatic options...
All that aside, I'll be interested to read spressomon's review in a couple of months!